They plan to profile Pakistan's rich and famous: the dashing cricket players, voluptuous Bollywood stars and powerful politicians who dominate conversation in the country's ritziest private clubs and lowliest tea stalls. They also hope to discover musicians, fashion designers and other new talents who have yet to become household names.
"The side of Pakistan that is projected time and time again is negative," said Zahraa Saifullah, CEO of Hello! Pakistan. "There is a glamorous side of Pakistan, and we want to tap into that."
But celebrating the lives of Pakistan's most prosperous citizens is not without its critics in a country where much of the population lives in poverty. Advertising one's prosperity could be risky as well since kidnappings for ransom are on the rise and attracting attention from Islamist militants can mean death. Read Full Story
